Market Analysis Reports

Market Analysis - PROBIOTICS 2019

This is the subject to the upcoming trends that can be viewed from the official Market Analysis Document on the announcement genre of the home page.

The coordination of national and international organizations is highly required to assess the efficacy and safety of probiotic bacterial strains, and thus, the final products in the market. A number of probiotic products have been already introduced into the international market as food supplements, dietary supplements, natural health products, functional foods, and many more other categories; as a result, the position of regulatory system for probiotics within existing categories become vague and quite unclear. The lack of a consistent terminology across the globe leads to legal uncertainty and confusion instead of being a direct obstacle for development of a mature market. The regulatory requirements for probiotic products vary vividly across different countries for their anticipated use, whether as food/food ingredient, dietary supplement, or a drug. Thus, the regulatory approval procedure makes it difficult for manufacturers to deal with, as it adds cost to their product development. Also the time required for obtaining an approval sometimes stretches for more than a year, which makes the return on innovation very low . In Europe, probiotic food and beverage products are not allowed to have specific health benefit claim on the ground that the term “probiotic” has a health claim in itself. Manufacturers have had failed so far in convincing EFSA of the health claims of probiotics products. Thus, the EU probiotic product labelling does not provide sufficient information to consumers to determine the best products as per their need. Until 2016, EFSA has received more than 300 requests, more than 200 probiotic strains or combination claims, and 60 beneficial effects claim, Companies are sometimes able to provide information, to an extent allowed by law through third-party channels, such as independent scientists, healthcare professionals, and so on – which in turn incurs an additional cost for the player. This lack of comprehensive approach in Europe regarding probiotic health claims is likely to affect the market growth for probiotic food and beverage products in the region. It has led to a decline in market volume and growth rates in probiotic food supplements and probiotic yogurt category particularly.